For over 15 years, I’ve helped brands tell visual stories that feel human – how we see ourselves, and how we see each other. Most recently, I was Global Creative Director at Getty Images – leading campaigns, casting, and content strategy for one of the world’s most influential visual platforms.

Now freelance, I partner with agencies, brands, and production teams on everything from creative direction and casting to pitch decks and editorial shoots. Clients include Pride in London, Dove, BBC, NatWest, GLAAD and Refinery29 – across purpose-led campaigns, image libraries, and content that connects.

I come from a background in photography and editorial – which probably explains my obsession with images that actually say something. I like ideas that are messy, honest, and real. And I’m good at turning them into work that lands.

I live in north London with my two teenage sons – trying to keep up.

Press and Accolades

Cannes Lions Jury Member

Head of Campaigns for Pride in London (part-time)

Lead Judge for Getty Images Creative Grants programme

Industry awards include PDN Photo Annual, Creative Review Annual, Taylor Wessing Portrait Prize and AOP Award.

Interviews here, here, and here.