I’m a London-based Creative Director and Art Director with 15+ years’ experience creating visual stories that feel human.

I was previously Global Creative Director at Getty Images, where I led photography initiatives, campaigns and visual strategy for one of the world’s biggest image platforms. I’m now part of the photo team at Airbnb, working on campaigns around the world.

Alongside that, I’ve worked with brands and agencies including Pride in London, Dove, BBC, GLAAD and Refinery29.

I spend a lot of time thinking about imagery – what it says, what it doesn’t, and why some images land while others don’t. I’m drawn to work that feels honest and alive, but still beautifully made.

I live in north London with my two teenage sons – trying to keep up.

Press and Accolades

Cannes Lions Jury Member

Head of Campaigns for Pride in London (volunteer)

Lead Judge for Getty Images Creative Grants programme

Industry awards include PDN Photo Annual, Creative Review Annual, Taylor Wessing Portrait Prize and AOP Award.

Interviews here, here, and here.